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Beyond Meat Bets On Vegan Jerky Every bit Initial Production Launch For PepsiCo Partnership
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2021 saw beyond Meat and PepsiCo announce a new collaboration. Planet Partnership, as the joint venture was dubbed, was founded to develop snacks and beverages using plant protein. The duo has now unveiled its get-go commercial production launch in the class of a vegan jerky line.
Beyond Meat Jerky, made from plant proteins including peas and mung beans, comes in iii flavor profiles and is launching in stores across the U.S. this month. The move represents Across's outset foray into shelf-stable products. Traditionally information technology has focused on refrigerated items including its world famous vegan burgers, likewise equally sausages, footing beef and most recently chicken tenders.
Tapping into the snack market
PepsiCo is no stranger to the convenience food sector- the drinks giant owns multiple snack brands already such equally household names Funyuns, Doritos and Lays. Beyond, still, has not sought to enter the market, until now. Consistently compared to closest found-based rival Impossible Foods, its foray into ambient products is a welcome diversification.
Bachelor in different sized packs, the jerky line is non-GMO, plus soy and gluten-free. Its shelf-stable USP means the Across make can now be stocked at stores information technology was formerly not appropriate for. Information technology can now branch out from grocery supermarkets and observe a place within service stations and smaller stores, across far wider distribution.
"We are thrilled to innovate the first product from Planet Partnership, our articulation venture with Beyond Meat and PepsiCo," Dan Moisan, CEO of Planet Partnership, said in a statement. "The nationwide launch of Beyond Meat Jerky volition brand plant-based meat accessible to millions of households. Information technology tastes great, it's a good source of poly peptide, and information technology'due south convenient to eat whether you're on the go, at the function or out on adventures."
The jerky claims to offering 10g of protein per serving, goose egg cholesterol and the full feel of dried meat snacks.
The beginning of something better for Beyond?
Planet Partnership was launched to leverage the found protein technology of Beyond and PepsiCo's ability to scale and distribute. The two are looking to co-develop a range of products from a Californian base of operations of operations. The timing is positive for Beyond, which has recently divulged sub-par performance results and a stock dip.
Despite what Ethan Brown, CEO at Beyond, cites as Covid-related operational challenges, the company is pushing alee with strategic partnerships. Last month, it confirmed two new dishes for Panda Express. In January, the announcement was made that its meaty crumbles are joining the Pizza Hut Canada carte permanently.
The ascent of vegan jerky
Catch-and-go poly peptide snacks such every bit jerky used to be a fantasy for plant-based eaters just numerous brands accept stepped up. Hawaii'south Moku, Pan in Oregon and Maryland's Eat The Change all developed mushroom jerky to tap into the tendency. Constitute-based powerhouse Gardein unveiled three jerky options in 2020, alongside its veganised soups and Canada's Noble, one time a meat brand, turned fully constitute-based in 2018, seemingly leading the charge. Information technology revealed a 70 percent increment in revenue during the Covid-19 outbreak, demonstrating consumers' desire for food they consider healthful. The brand expanded into Communist china in December last year. Meat-loving New Zealand has sought to make it on the activeness, with Off PIste, a domestic startup that secured NZ$1.5 million in pre-seed funding in 48 hours.
Even hirsuite companions are being catered for with vegan jerky. Clif Bar, known for its energy snacks, appear it was moving into salubrious pet snacks in Dec last year. The new Clif Pet hasty was developed to cater to agile consumers that have their dogs out hiking with them. All products are 100 percent institute-based and designed to aid effective digestion.
Lead photo by Beyond Meat.
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Source: https://www.greenqueen.com.hk/beyond-meat-jerky-launch/